The No. 1 reason why your retail business is failing – Part 2

image via pixabay   Last week we talked about the challenges of running a retail business and why almost half of all retail businesses end up closing. The main reason is the brand’s inability to stick in to the mind of the consumer (i.e positioning).   We also talked about how we could use the ladder 

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The No. 1 reason why your retail business could be failing – Part 1

image via pixabay   The retail business is a challenging industry! Don’t let anyone tell you otherwise. In a study conducted by the University of Tenessee (read more here), only 47% of retailers continue to operate after 4 years! That means a whopping 53% failure. If that is not challenging, I have no idea what is. 

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