Understanding Big Data and How is it Beneficial for Your Retail Business

(Image source: pixabay.com)   Big data may be a term that we hear every now and then. But how many actually understand what it is and how is it beneficial to your business?   What is Big Data? According to Google, big data is essentially an ‘extremely large data sets that may be analysed computationally 

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3 Things You Should Know When Marketing to Millennials

Millennials are an interesting bunch. They practically grew up surrounded by technology and are some of the most technologically savvy group right now. Trying to market to millennials using traditional methods are no longer effective as they now seek different type of engagement with the products or services that they choose. Here are some of 

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Retail Store Window Display (Part 2) – 4 Steps to Create an Engaging Window Display

(Picture source: retaildesignblog.net)    After reading our part 1 article on Retail Store Window Display – Top 4 Reasons to Have One, you’re probably wondering how exactly should you create a compelling window display? Here are 4 steps to help you create one.   (Picture source: retaildesignblog.net)    Step 1: Craft out a story Much 

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Retail Store Window Display (Part 1) – Top 4 Reasons to Have One

(Picture source: retaildesignblog.net)   Window displays, to have or not to have? Some retailers may look at it as an additional feature that requires extra investment and serves little purpose, as having a designated window display area takes up valuable selling space and requires constant updates. However, in our humble opinion, window display does a 

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Retail Employees – 4 Reasons Why You Should Invest in Them

(Picture source: pixabay.com)   The importance of retail staff are often overlooked by retail employers. Most employers perceive staff as just an individual to help run matters around the store and is not seen as an important aspect of their business development. In actuality, retail employees play a huge part in the success of the 

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Ideas to Increase Store Appeal & Drive Sales in 4 Areas of your Store

(Picture source: stocksnap.io) Retail may be about selling and marketing products to customers, but if your store is not able to convey your products well to them, all those efforts may be left in vain. Planning an effective layout for your store is able to enhance visibility of your products and draw customers into your 

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Reinventing Retail Experiences – Tip 2: Embracing the age of technology

(Picture source: jeshoots.com)   Technology is undeniably becoming a huge part of our lives and it is giving brick and mortar store some serious competition with the surge of online retailers. So what can a store owner do to stay ahead? Rather than trying to compete with online retailers at their game, why not bring 

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Reinventing Retail Experiences – Tip No.1 : Sell Experiences, Not Products

Image source: pexels.com   Retail businesses are mainly focused around selling its products or services to customers. However, it may not be essentially what customers look for these days. If a customer’s main purpose is to purchase a product, there are many online retailers who are able to offer them exactly what they need without 

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